Hi, I’m Gabi.

I’m an Israeli-born, Finnish-bred, French-raised American citizen. I’m also a brand strategist at Preacher*.

*I often pinch myself because I can’t believe this is what I do for a living.

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| Selected “Work” Behind the Work

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Tulum, Mexico: I cracked the Harry’s brief 10 meters under the ocean, came up & voice recorded a manifesto.


McNally Jackson: While hunting for a book, a title sparked an idea for Carvana. I circled it on the first page & then had to buy it. I still haven’t read it, but the thought was worth the $12.95.


Salkantay, Peru: Betty Crocker was such a high it inspired me to hike 16,000 feet up into a glacier. I’m not joking.

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Leuchtturm: When we got stuck on Adobe, I had our team rapid fire write down five weird business ideas. It helped & I’ve kept doing it. Those live here. →